What is a DBA?

A DBA, or "Doing Business As," is a registration that allows a business to operate under a name different from its legal name. It is also known as a fictitious name, trade name, or assumed name.

Main Features

Flexibility in Naming: A DBA allows businesses to operate under a name other than their legal name, providing flexibility in branding and marketing.

Sole Proprietorship: A DBA is commonly used by sole proprietors who want to operate their business under a name that is different from their personal name.

Legal Requirements: While a DBA allows a business to operate under a different name, it does not create a separate legal entity. The business owner remains personally liable for the debts and obligations of the business.

Registration: Registering a DBA typically involves filing a form with the appropriate state or local government agency and paying a registration fee.

Public Record: Once registered, a DBA becomes part of the public record, allowing customers and clients to identify the business operating under that name.

Formation Process

Registering a DBA involves several steps:

Name Choice: Choose a name that complies with state requirements and accurately represents the business.

File Registration Form: Complete and file the registration form with the appropriate state or local government agency.

Pay Registration Fee: Pay the required registration fee, which varies depending on the jurisdiction.

Publication Requirement: Some jurisdictions require DBA registrants to publish a notice of their fictitious name in a local newspaper to inform the public.

Advantages and Disadvantages

Advantages:

- Flexibility in branding and marketing.
- Easy and inexpensive to register.
- Allows sole proprietors to operate under a business name.

Disadvantages:

- Does not provide limited liability protection.
- Does not create a separate legal entity.
- May not be suitable for businesses seeking to establish a distinct brand identity.

Contact.